BEHIND THE SCENES WITH OVERSEE: INSIDE 30A’S TRUSTED VACATION RENTAL PARTNER

At Oversee, our philosophy is simple: Our family manages. Your family unwinds. But what does that really look like behind the scenes? We sat down with our co-founder and broker, Michael B. Emerick, to uncover the stories, strategies, and values that define our approach to vacation rental management on Florida’s scenic 30A.

The Oversee Way: People First

From the beginning, Oversee was built to serve two families—ours and yours. For homeowners, that means a deeply personal onboarding process. We listen, we ask questions, and we get to know your property like it’s our own. For vacationing families, it means having a stress-free experience where everything just works.

“On the traveler side, we just try and give these hard-working moms and dads a really nice place to stay… and if anything goes wrong in their vacation home, no problem. We’re right down the street.”

Our 24/7 emergency line isn’t outsourced. We’re here, local, and ready to help.

More Coverage. Same Personal Touch.

Because real hospitality is personal, we’ve expanded thoughtfully—adding a third local office to bring even more responsiveness and hands-on care to the 30A community. Smaller zones. Faster support. Still boutique.

Here’s where to find us now:

Oversee – Grayton Office
📞 850-400-2840
📍 1231 County Road 283 S, Santa Rosa Beach, FL 32459

Oversee – Diamond Office at Sunnyside
📞 850-400-2842
📍 22623 Panama City Beach Parkway, Panama City Beach, FL 32413

Oversee – Emerald Office at Sunnyside
📞 850-400-2844
📍 22623 Panama City Beach Parkway, Panama City Beach, FL 32413

What Sets Oversee Apart

According to Michael, the secret is no secret at all—it’s care. “Do they care about people, not just the bottom line? That’s how we hire. That’s how we grow.”

We don’t just hear guest feedback—we act on it. We don’t just respond to reviews—we improve from them. That focus has helped Oversee grow organically through word of mouth and consistently positive experiences.

Growth with Purpose

Oversee is proud to support Lighthouse Family Retreat, a non-profit that serves families battling childhood cancer. Michael’s own experience with cancer inspired this partnership.

“By providing vacation homes, families are given a chance to rest, laugh, and reconnect. It really helps – and strengthens a family’s bond.”

We’re also committed to sustainability. Our fleet of vehicles is fully electric, and we’ve significantly reduced plastic use in guest amenities. It’s our way of honoring the natural beauty of 30A.

Helping Homeowners Succeed

Michael’s advice to homeowners is grounded in honesty. Rental projections can be inflated, so he recommends asking for actuals—real past performance from comparable homes.

He also shares this tip: “Choose a home you love. If you like to vacation there, others will too.”

Looking to boost your ROI? Focus on:

• Upgraded furnishings
• Private pools
• Flexible bedding setups
• Pet-friendly policies
• Objective comparisons with nearby listings

Avoiding the Pitfalls

Michael warns against trusting overpromises or ignoring maintenance. “A three-bedroom, one-bath with all queen beds won’t compete. And nothing ruins reviews faster than overlooked repairs.”

Award-Winning, For a Reason.

What helps? A management company that’s honest, transparent, and invested in the local community. In 2025, Oversee was once again named Diamond Winner for Best Vacation Rental Management Company (50+ homes) by the Walton County Tourist Development Council.

That makes it three years in a row. And while the accolades are exciting, the real reward is for the homeowners and guests who trust us with their properties and vacations.

10 Questions to Ask Your Property Manager

Michael believes every homeowner should be prepared to interview their manager. Here are his must-ask questions:

1. What is your experience in managing vacation rentals?
2. How do you market vacation rentals?
3. What is your fee structure?
4. How do you handle maintenance and repairs?
5. What kind of insurance do you carry?
6. How do you screen potential guests?
7. What are your policies on guest communication and support?
8. What technology do you use to manage properties?
9. Is your company financially stable?
10. What sets you apart from other management companies?

The Takeaway

Choosing the right property manager isn’t just a business decision. It’s a partnership. With Oversee, you’re getting more than a manager. You’re getting a team that lives here, cares here, and shows up when it matters.

Ready to make the most of your 30A investment? Let’s talk. Because behind the scenes at Oversee, we’re already thinking ahead—for you.